Course Curriculum
Introduction
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Our Links / Affiliates!
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Injections
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- Important Product Safety Information
- 1.1 Injections Overview (0:30)
- 1.2 Facial Assessment and Consultation-Full Run Through (12:41)
- 1.3 Anatomy of the Face (5:08)
- 1.4 Photography (Consultation Photos) (2:26)
- 1.5 Assessing Jacque (Female) (3:17)
- 1.6 How to Assess a Male (Kurt) (2:42)
- 1.7 Neuromodulators (12:09)
- 1.8 Neuromodulator Injection Supplies (What we use) (4:31)
- 1.9 How to Reconstitute Botox (6:22)
- 1.10 Botox & Dysport Dilution Ratios (12:16)
- 1.11 Ergonomic Injection Techniques (8:56)
- 1.12 Injection Walkthrough (Follow Along) (6:19)
- 1.13 Injecting Jinny (Female) (14:33)
- 1.14 Injecting Lindsey (Female) (11:46)
- 1.15 Injecting Meg (Female) (4:11)
- 1.16 Post-Treatment Expectations/Instructions (7:55)
- 1.17 Follow-up & Post Treatment Touch-ups (5:00)
- 1.18 Addressing Patient Concerns (FAQ's) (6:31)
- Leave us your feedback! (IMPORTANT)
Facial Assessment Friday
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Business Set Up
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- Business & Legal Disclaimer
- 1.1 Section Overview (0:24)
- 1.2 Where can I inject? (1:39)
- 1.3 What is a Medical Director/Collaborating Physician? (2:15)
- 1.4 Creating your LLC (0:23)
- 1.5 Forming a Bank Account (0:34)
- 1.6 How do I do my taxes? (0:51)
- 1.7 Malpractice Insurance (0:32)
- 1.8 How to get your product (2:27)
- 1.9 How should I price my clients? (1:22)
- 1.10 Do I need to be Certified? (1:25)
- 1.11 What are the start-up costs? (1:32)
Client Management
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The Branding
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- 1.1 Branding Overview (1:05)
- 1.2 What is Branding? (1:42)
- 1.3 Unlocking the Secrets of the Customer Journey (3:38)
- 1.3.1 The Hero (3:10)
- 1.3.2 The Problem (3:42)
- 1.3.3 Fears & Objections (1:21)
- 1.3.4 The Mentor (3:47)
- 1.3.5 The Path (3:53)
- 1.3.6 The Call to Action (2:03)
- 1.3.7 The Choice (Success or Failure) (4:41)
The Marketing
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Facebook Marketing Secrets
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- 1.1 How to Use Social Media to Grow Your Business (1:14)
- 1.2 Creating Social Media Goals (7:49)
- 1.3 Facebook Marketing (0:37)
- 1.4 How to Create a FB Business Page (0:49)
- 1.5 Optimizing Your FB Page (7:00)
- 1.6 Connecting with FB Customers (2:25)
- 1.7 Creating FB Content (4:04)
- 1.8 When and How Often Should I post on FB? (3:06)
Instagram Marketing Secrets
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- 1.1 Instagram Marketing (2:13)
- 1.2 How to Create a Business Instagram Account (1:31)
- 1.3 Optimizing your Insta Account (0:23)
- 1.4 Optimizing your Insta Bio (3:07)
- 1.5 Optimize your IG Profile Pic (0:27)
- 1.6 Growing your IG Account (1:15)
- 1.7 Hashtag Lottery Tactic (5:27)
- 1.8 Tagging Tactic (0:54)
- 1.9 $1.80 Tactic (3:25)
- 1.10 Working with Influencers (3:22)
- 1.11 Creating IG Content (1:15)
- 1.12 JK5 Method (2:50)
- 1.13 Grid Aesthetics (2:18)
- 1.14 Adding Captions & Hashtags to your post (3:06)
- 1.15 Instagram Stories & Instagram Live (2:15)
- 1.16 When Should You Post & How Often? (2:29)
Building an Effective Website
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- 1.1 Why you need a Website (2:42)
- 1.2 Building a Website (K.I.S.S Method) (1:50)
- 1.3 Above the Fold (3:22)
- 1.4 Website CTA (2:06)
- 1.5 Short & Sweet (Be Concise) (1:14)
- 1.6 Choosing Aspirational Images (2:40)
- 1.7 Building Credibility (2:19)
- 1.8 Website Walk-through Tips (21:36)
- 1.9 Get Ready to build! (0:35)
- TEMPORARY FREEBIE OFFER-WIX (0:47)
Facebook Advertising
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- 1.1 FB Advertising Overview (1:01)
- 1.2 Facebook/Instagram Ads 101 (3:44)
- 1.3 Setting Up Your FB Ads Account (8:14)
- 1.4 The Facebook Pixel (IMPORTANT!) (3:21)
- 1.5 The Campaign Walk-through (Campaign Level) (3:29)
- 1.6 The Ad Set Walk-through (Ad Set Level) (13:26)
- 1.7 The Ad Walk-through (Ad Level) (8:24)
- 1.8 Building a FB Ad from A-Z (12:23)
- 1.9 Evaluating FB Ad Data 101 (Are your ads working?) (4:15)
- 1.10 When Do I Start Running FB Ads? (1:40)
The Mistakes I Made (IMPORTANT!)
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Scaling my business!
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You've Got This!
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Founder, Melanie Murray
At Shine Aesthetics Lounge there are no big corporations behind us, Melanie is just a woman who set out to change the life of her family as well as the lives of her clients for the better. Melanie is the Co-Founder of Shine Aesthetics Lounge, an accomplished Nurse Practitioner with over 7 years of experience in the field, she has trained with some of the most prestigious plastic surgeons in California. In addition to being a highly accomplished injector, she also has an entrepreneurial spirit which led her to go off on her own and build her own successful six-figure aesthetics business.
Apart from being an entrepreneur, she is a proud mom of a beautiful girl. After her own success, Melanie’s focus has been on empowering and helping others follow in her successful footsteps within the industry. In particular, she has a strong desire to help other women who have an entrepreneurial spirit and desire to become all they can while loving themselves during the process. At Shine Aesthetics Lounge we’re in this together.